Laotian Broadcasting LAO STAR TV, MALIMAR TV Appears
LAO STAR TV and
MALIMAR TV, two of the major broadcasting networks in Laos,
recently featured NVK Store,
the first Korean cosmetics specialty shop in Laos,
drawing significant public attention.
The broadcast introduced K-beauty products and brand stories from Korea,
as well as scenes of local customers experiencing the products firsthand,
reflecting the growing interest and popularity of K-beauty in Laos.
In particular, the ‘KyoungMi’ brand lineup featured in the program
gained attention for its premium image based on naturally derived ingredients,
helping to strengthen brand awareness and trust in the local beauty market.
KyoungMi Cosmetic plans to use this broadcast exposure
as an opportunity to expand its distribution network and
enhance brand promotion
across Laos and neighboring Southeast Asian markets.
